Prospecting with Video as Part of an Integrated Campaign
The sales team at Punch! is using personal video outreach to support specific sales campaigns and their Account-Based Marketing (ABM) efforts. Videos like these are a part of broader campaigns that include themed direct mailers, advertisements, and more. The result? 3x higher response rates compared to their traditional outbound prospecting approach! To record and share videos like these, try out Vidyard at www.vidyard.com/free.