Overview

Marketers rate video as the second-most valuable marketing strategy—right behind having a website. Luckily, video is a lot easier than you might think.

It’s cheaper and more accessible than ever before, and it’s a highly effective way to supercharge your traditional Marketo Engage campaigns.

The Video Marketing with Marketo Engage Playbook is your step-by-step guide to setting achievable goals, drafting an effective strategy for using videos in Marketo Engage, and converting leads.

You'll Learn How To:

• Avoid "random acts of marketing"
• Discern the truth behind common video myths and misconceptions
• Develop a content plan that supports your video strategy
• Incorporate video into Marketo Engage
• Lead score and segment your audience
• Effectively incorporate video into your nurture programs