Overview

How can this be? How can you make your campaigns truly irresistible?

Many B2B marketing leaders are using creative video content to level-up their marketing campaigns and drive new points of engagement in outbound marketing and sales programs. From one-to-one video messages to hyper-personalized videos at scale, video presents a new opportunity to connect with buyers in more engaging ways no matter what your budget may be.

Tyler Lessard, VP of Marketing at Vidyard, shares real-world examples of how you can use video content to take your marketing campaigns from interruptive to irresistible.

You’ll walk away with:

• New creative ways to leverage video to make your marketing campaigns stand out;
• Examples of how to integrate video in outbound emails to boost your click-through rates;
• Different ways to use video to support your campaigns or as the hero content; and
• Tips on where you should focus your energy to get the biggest bang for your buck.