Overview

While most marketers recognize the need to use video more effectively throughout the buyer’s journey, they struggle with where to start, how to prioritize their video production efforts, and how to build a plan to ensure they stay on time and on budget.

Planning your video content 90 days at a time allows you to align the content with meeting business objectives while still remaining flexible enough to jump on trends and industry hot topics. Salma Jafri and Tyler Lessard share how to get going with video content and how to ensure you get the biggest bang for your buck.

In this session we’ll explore:

• How to identify broad themes for your video content and why that matters
• How to create a master video content ideas list
• Video SEO and how to gauge demand for your topics
• How to plan a 90-day production and distribution schedule