New Vidyard Interactive Player Makes Videos More Engaging

September 28, 2016

Matt Habermehl

Going beyond email gates and surveys, Vidyard enables dynamic in-video content such as real-time pricing, social media updates and choose-your-own-adventure demos

KITCHENER, Ontario – September 28, 2016 –Vidyard, the video platform for business, today launched its new interactive video player, giving marketers, sales teams and others users powerful tools to improve viewer engagement.

Organizations that aren’t using Vidyard’s new player for their B2B video campaigns are limited to annotating videos with small text boxes in a corner of their video. With Vidyard’s advanced annotations powered by HTML and JavaScript, the possibilities become nearly endless. Users can add real-time pricing to videos so that it’s always up-to-date, integrate other services such as help desk ticketing software into video, overlay lead capture forms and surveys, or insert a “buy now” button directly in the player to convert customers while their full attention is on the product or service.

“Video in and of itself is already more engaging than other media, but when you add interactive features, the experience becomes that much richer,” said Michael Litt, CEO and co-founder of Vidyard. “Like personalization, interactivity pulls the viewer in to the content and makes them part of the story while providing deeper insights into what they want.”

Powerful capabilities with Vidyard’s new interactive player include:

• Choose Your Own Adventure: Guide customers on their own unique viewing journey by allowing them to choose which videos they would like to see next or directing them to additional resources like content assets and webpages.
• Lead Capture: Add a fully customizable form to any part of your video, and the information entered and detailed analytics about the viewer’s engagement will be pushed directly into your Marketing Automation Platform.
• Calls to Action: Turn a regular video into a powerful lead generation tool with call-to-action events. Pop-out CTAs capitalize on the value of an engaged viewer, and Final CTAs for post video actions such as signing up for an event. Setting these up are easy with our WYSIWYG editor.

With its new advanced annotations and interactive video capabilities, Vidyard continues its record of innovation in the video marketing industry. Vidyard is the only video platform provider to offer advanced interactive video, video personalization and audience engagement insights fully integrated with leading marketing automation, CRM and business analytics solutions.  

Check out this example of the new interactivity features:

About Vidyard

Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps businesses drive more revenue through the use of online video. Going beyond video hosting and management, Vidyard helps businesses drive greater engagement in their video content, track the viewing activities of each individual viewer, and turn those views into action. Global leaders such as Honeywell, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers.

Media Contact:
Brad Hem
Phone: (281) 543-0669
press@vidyard.com