New! Generate and send personalized video messages at scale with Video Sales Agent
February 6, 2025·5 min read
Stuti Dutt
We just launched Video Sales Agent, a tool for automatically creating and sending personalized video messages to every customer on your account list. Read on to learn more.
As a sales leader, you know how tough it is for reps to effectively engage customers and prospects. Delivering the right message at just the right time is a skill that takes time to develop. But you don’t have that kind of time. You need every rep on your team hitting quota yesterday. So what if you could automate those top-performer behaviors instead?
Picture this: A high-value prospect downloads a marketing whitepaper from your website. Within moments, they receive a personalized video message from one of your reps, greeting them by name, and offering to book a follow-up meeting to discuss how your product might help them apply the content. Nice, right? After reading the whitepaper, the prospect decides to take the rep up on their offer. Immediately, they receive another personalized video from the rep confirming the meeting details and doubling down on their excitement for the conversation, effectively removing any likelihood of a no-show.
This is the power of Vidyard’s Video Sales Agent.
Automate personalized video messages across the entire sales cycle
Today, Vidyard is proud to launch Video Sales Agent, your always-on, agentic solution to driving more revenue. It works by automatically creating and sending personalized video messages to customers when they take certain actions – like downloading a marketing asset or booking a demo.
Once triggered, an individual rep’s AI Avatar responds immediately (right time ✔️), with a personalized video message tailored specifically to the customer’s action (right message ✔️) helping your team keep all of their sales conversations moving forward, even when their current focus is with another account. Best of all, Video Sales Agent seamlessly integrates with platforms like Salesforce, Salesloft, HubSpot, and Marketo, so there is zero disruption to your team’s existing workflows.
It’s a breakthrough in how sales teams create meaningful connections at scale. And it doesn’t end there.
We’ve also made it possible for your sellers to create and send personalized video messages at scale using a single link— giving high-volume messages a tailored, one-to-one quality without sacrificing speed or efficiency. Let’s take a closer look.
Empower reps to deliver high-volume messages with a one-to-one feel
When big things happen in your business – a new product launch or a limited time promotion – you want to get the word out quickly. Maybe your team sends a newsletter blast or gets an email template from marketing to use for key accounts. The reality is, if you aren’t using video to deliver that message in an authentic, personalized way, you’re leaving customer attention (and money) on the table.
“If any salesperson doesn’t use AI video, they’re leaving money on the table.”
Shakir AnsariReviewThatPlace.comCEO
Video gives sellers the opportunity to connect with a level of clarity and conviction that can’t be achieved through written word alone. One Martech Advisor study even reports that attaching videos to emails increases engagement by 300%.
With Vidyard, your sellers can now generate and send personalized videos to everyone on their account list using a single link—ensuring a personalized customer experience without the need to manually create individual videos.
This seller-driven message capability, along with the new Video Sales Agent feature, make it easy to engage customers with personalized video throughout the sales cycle, boosting wins and driving increased revenue.
Now let’s take a look at a few use cases.
Video Sales Agent
Seller-driven video messaging
✔ Meeting confirmations
Elevate the buyer experience and set the stage for a productive meeting with personalized video confirmations that express gratitude and confirm key details – creating a strong buyer connection and ensuring meetings start on the right foot.
✔ Meeting reminders
Reduce no-shows and keep prospects engaged with personalized video reminders that highlight the meeting’s agenda and value. – keeping meetings top-of-mind, reinforcing the connection
✔ Cold outreach
Send personalized outreach to prospects in your CRM, tailored to include details like the prospect’s name, company, and pain points.
✔ Lead nurturing
Send a personalized video after a prospect downloads a whitepaper or attends a webinar, thanking them for their interest and guiding them toward the next best action.
✔ Customer engagement and retention
Strengthen your customer relationships by automating personalized video touchpoints for key milestones, ensuring every customer feels supported and valued.
✔ Product demos or announcements
Keep customers informed by sharing a polished video update on new product features or enhancements—ensuring every recipient understands the value and next steps.
✔ Customer updates & renewals
Proactively engage existing customers with renewal reminders, account updates, or insights on how they can maximize the value of your product.
✔ Seasonal or promotional messages
Boost engagement by sharing special offers, limited-time promotions, or holiday greetings—delivering a personal touch at scale.
✔ Internal team communications
Enable sales leaders to efficiently communicate updates, priorities, or best practices across the team with a single, personalized video message.
Scale your revenue impact with Vidyard
Say goodbye to leads going cold and deals falling through the crack because of impersonal, faceless engagement. With hyper-personalized videos designed to captivate and engage, you’ll be creating more opportunities and generating more revenue in no time.
Book a demo today to start building better buyer relationships at scale.
