The Secrets to Sales Videos and Video Marketing

SAN FRANCISCO, California – October 1, 2014 –Vidyard, the global leader in video marketing platform technology, today announced the Vidyard Impact Program (VIP) for Non-Profits, a new initiative that will enable non-profit organizations to use the Vidyard video marketing platform to help them reach their business goals through the strategic use of online video. Whether using videos to explain the cause or showcase real people touched by their programs, many non-profits are finding online video to be a powerful tool for connecting with members and donors and for expanding awareness of their charitable programs. With access to the right video marketing tools and data, these organizations can optimize their video content to not only increase their reach and impact, but to help them turn views into action that matters. “We recognize the importance of non-profit organizations and the incredible impact they have on communities around the world,” said Michael Litt, CEO and Co-Founder of Vidyard. “Through the Vidyard Impact Program, we are committed to helping non-profits harness the potential of online video as a way to connect with their audiences and increase membership and donations.” “Video has become an incredible content medium for telling our stories and showcasing how we make a real difference to students and communities around the world,” said Greg Overholt, Executive Director of Students Offering Support, a student-led charitable association that offers tutoring services to help raise marks, which raises money to ultimately raise roofs for children in Latin America, helping them acquire access to quality education. “With Vidyard, we have the tools and data we need to get the most out of our video content. It’s no longer about using video to simply tell our story, it’s about changing how we engage with our audiences and expand the scope and impact of our services.” Vidyard makes it easy for non-profits to get started with online video and to take advantage of advanced tools for tracking and optimizing video performance — and for turning views into action. VIP members can use the Vidyard platform to: Efficiently manage their video libraries through Vidyard’s cloud-based solution for hosting and publishing online video content. Increase their reach by easily publishing videos to their own website as well as YouTube, Facebook, Twitter and other social media channels. Drive more action with Vidyard’s exclusive call-to-action features that can engage viewers at the end of a video to request a donation, prompt for registration, redirect them to the next video or drive a custom response. Maximize the impact of video by tracking the performance and impact of each video asset to better understand what’s working and what’s not. For more information about the Vidyard Impact Program for Non-Profits, please contact vip@vidyard.com. About Vidyard Vidyard (Twitter: @Vidyard) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content. With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales. Media Contact: Tyler Lessard Phone: (226) 220-5351 press@vidyard.com

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