Digital Solutions Company Uses AI Avatars to Boost Proposal Engagement by 760%

ReviewThatPlace.com is a digital solutions company needing to expand its client base. Shakir, the company’s face of sales as well as its CEO, struggled to differentiate his brand and capture attention in the huge number of project pitches he was sending to prospective clients.

Shakir now uses Vidyard’s AI Avatars to mass-produce personalized video cover letters for each proposal. Thanks to AI-generated video, Shakir has seen a staggering 760% increase in proposal views, as well as a 400% increase in his open-to-meetings rate.

Standing Out in a Crowded Proposal Market

ReviewThatPlace.com is a digital solutions company that offers a broad range of digital growth services, including website design, software development, SEO, branding assistance, and marketing services.

CEO Shakir Ansari, who also leads sales at the company, found that competing for attention on job boards and freelance platforms presented a significant challenge in differentiating his brand from a sea of similar proposals. Traditional text-based proposals often failed to capture client attention, leading to low engagement rates.

Initially, Shakir experimented with creating manual video introductions for his proposals. While this personalized approach was working, ReviewThatPlace.com sends a high volume of pitches in order to sustain pipeline, and manually recording each video was a time-consuming prospect. “There’s zero chance for me to be able to submit 50 pitches a day if I’m recording all those by myself,” Shakir says.

Leveraging AI Avatars for Personalized Outreach at Scale

ReviewThatPlace.com offers a broad range of digital growth services, including website design, software development, SEO, branding assistance, and marketing services.

CEO Shakir Ansari, who also leads sales at the company, found that competing for attention on job boards and freelance platforms presented a significant challenge in differentiating his brand from a sea of similar proposals. Traditional text-based proposals often failed to capture client attention, leading to low engagement rates.

Initially, Shakir experimented with creating manual video introductions for his proposals. While this personalized approach was working, ReviewThatPlace.com sends a high volume of pitches in order to sustain pipeline, and manually recording each video was a time-consuming prospect. “There’s zero chance for me to be able to submit 50 pitches a day if I’m recording all those by myself,” Shakir says.

760% More Engagement and 4x More Meetings

Back when Shakir was sending text-only proposals, his proposal view rate was below 5%. But with the addition of AI-generated videos, that number has shot up to 43%. That’s a 760% increase.

Each video is personalized to each client. “It creates the impression that we care so much that we made a video just for you,” Shakir says. “It builds connections extremely fast. And then when they see me in a meeting after they’ve watched the video, it makes an even deeper connection, because they see that the actual person that’s in the video from the pitch is coming to make the sale now.”
All those proposal views are converting into real conversations at a substantial rate. “It’s 4x’d the rate at which we turn proposal views into meetings,” Shakir says. “I almost have to tell my team to scale back a bit, because I’m running out of time in a day.”

And with so many of Shakir’s clients being involved in the AI space, he says that his use of an AI-powered outreach tool like AI Avatars helps establish his credibility as someone who truly understands the industry he’s selling into.

“Nobody’s been able to say that, ‘oh, it’s an AI,’” Shakir says. “I’ll tell them, and then they’re like, ‘oh my God, wow.’”

His advice: “If any salesperson doesn’t use AI video, they’re literally leaving money on the table.”

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