The holiday season is a busy time for everyone. You're likely taking some time off, and so are your prospects. So how do you ensure no deals slip through the cracks while everyone heads into some well-earned vacation time?
Stand out from the holiday messaging crowd by creating a memorable out-of-office email message, a jolly sales follow-up video, and capture the moment with an account-based holiday greeting.
These templates will help you create unique holiday messaging for your customers with deal progression in mind.
What are Holiday Video Templates?
These holiday sales video templates are video messages providing three unique touchpoints that will help you continue to build relationships with your prospects. Using one or all three of these holiday video templates allows you to keep yourself top-of-mind for your prospects over the holiday season and into the new year.
1. A Clever Out-of-Office Video Message
In a holiday out-of-office automatic email reply, you want to be clear on the details, ensure that your prospects know that you're still thinking of them and their needs, and throw in some holiday cheer. It may seem like a lot to fit into one email, but that's where video can help.
First, come up with a catchy email subject line. Given the light-hearted holiday season, cheesy can work if you're comfortable leaning into it. Try something like, "I'm on Ho-Ho-Holidays Dec 24-Jan 2."
Then in the copy of the email, be direct about a return to work date, how to contact you (or your manager) in an emergency, and include any other relevant information.
Next, use a video messaging tool like Vidyard to record a one-to-one webcam video (a.k.a. a selfie video) to insert into the email copy.
Record a 15-30 second video of yourself waving to the camera and tell your customers that you wish them all the best this holiday season while delivering your out-of-office message.
2. An Account-Based Holiday Greeting Video
If you're looking to create a holiday greeting video for account-based marketing or program, a Vidyard video message can help here too.
People love to be acknowledged, and by making something directly for an account, you're showing that you care and have taken the time to think of them.
Use your talents and creativity to brainstorm how to create a fun user-generated holiday-themed video for your accounts. If you're comfortable on camera, don't be afraid to be a little cheesy and start off with a holiday song or pun.
Use the camera feature in Vidyard to create your video message. If you're unsure what gear you need to create a video from your home office, check out our handy remote office video equipment guide.
And if you're feeling fancy, you can add an end title screen with text for whichever business account prospect you create a video for.
For example, if you're sending a video to all of your prospects at Amazon, the text could read, "Amazon, we hope you spend lots of quality time with your loved ones this holiday season."
This route takes more time to edit, export, and send, but it can be worth it for those large accounts. Cast a wider net with an account-based holiday video and see what you catch.
How to use the Holiday Video Templates
Use these three Holiday sales templates as standalone video messages or together as part of your overall holiday sales outreach.
For either the out-of-office automatic email reply video, the jolly sales follow-up video, or the account-based personalized holiday greeting video, your laptop or an external webcam are perfectly fine options to record. If you have a whiteboard, you can use this simple prop to write a message on and capture your viewer's attention through the video's thumbnail.
If you're feeling a little more confident with your recording skills, this is where you can really lean into some additional holiday cheer. Simply find some sort of holiday prop, like a Santa hat or a candy cane coffee mug, or even make some paper snowflakes to hang on the wall behind you.
For your background, film outside on a snowy day or position yourself in front of a festive tree or cozy fireplace. You could even try adding a fun holiday video filter or virtual holiday background using a green screen.
Start thinking about your holiday sales outreach well in advance to deliver a quality holiday video within your creative boundaries and time constraints.
When to use the Holiday Video Templates
These holiday video templates are best used as part of follow-ups, deal progression, or for general relationship building.
The holiday season is one of few opportunities for marketing and sales teams to set aside solely product-pushing messages and embrace the heartful messages that capture the moment. There are many examples of festive holiday videos from brands out there that do just that.
By showing your prospects a playful, cheery, or fuzzy side, you can come across as endearing, thoughtful, and not just about the bottom line. Of course, it is about sales at the end of the day, but letting in some holiday spirit can't hurt.
We recommend sending holiday videos early on in the relationship to help infuse a personal connection and ensure that the deals progress even during the holiday season.
Holiday Sales Video Templates
Below are the video scripts and accompanying email copy for the three examples above to use with your customers and prospects this holiday season.
A Clever Out-of-Office Video Message Script
Intro: Hi. {Your name} here from {your company name}.
Value: I'll be taking this holiday season off to recharge and spend time with loved ones, and I hope you are too. Once I'm back in the office on {insert date}, I'll respond to you as soon as possible and follow up with you on any questions you may have or book a {demo, follow-up, discovery, meeting, etc.} with you then.
Purpose: In the meantime, if you want to learn more about {your company name or the area of focus you want them to check out} check out {call out the relevant website, resource, or landing page}.
Call-to-Action: Looking forward to chatting in the New Year. If you require immediate assistance, please reach out to {your customer support team info or on-call employee}.
Thank You: Thank you so much. I'm excited to connect with you after the holidays!
Use this Video Template with Vidyard
A Clever Out-of-Office Email Copy
Subject Line: Sorry {contact's name}, I’m on Ho-Ho-Holidays from {insert ooo dates}
Relevant Introduction: Hi {contact's name},
Desired Outcome: I am currently out-of-office from {insert dates}. When I return to work, I will respond to your email as soon as possible.
I made you this {instert video length} video to wish you all the best this holiday season from {your company name}.
{Insert or copy your video thumbnail and link and add to the email}
Call to Action: If your need immediate assistance, please contact {insert customer support team info or on-call employee}. Otherwise, I look forward to connecting in the New Year!
An Account-Based Holiday Greeting Video Script
Use the video template and accompanying email copy to send a holiday greeting to your named accounts. Don't forget to add a CTA at the end of your video to book in your calendar.
Intro: Hey {prospect company name}! {Your name} from {your company name} here. Just dropping by to say Happy Holidays.
Value: I'd love to talk with you and your team at {prospect company name} about your needs in the New Year and how {your company name} can help.
Purpose: Let's book a meeting {either before or after the holiday season, depending on when you're trying to close the deal}, and I'll walk you through {mention key topic of discussion for the next meeting}.
Call-to-Action: All you have to do is click the link to my calendar at the end of this video and book a meeting.
Thank You: Happy Holidays to everyone at {prospect company name} from all of us at {your company name}!
Use this Video Template with Vidyard
An Account-Based Holiday Greeting Email Copy
Subject Line: We made{prospect company name} this holiday video!
Relevant Introduction: Greets to the {company name or business unit} team,
Desired Outcome: Wishing you a happy holiday from all of us here at {company name} with a quick {insert time} holiday video!
{insert or copy your video thumbnail and link and add to the email}
Call to Action: Want to learn more about {company name, product, or offer}? Send us an email or book a meeting, and we can connect in the New Year!
{Company name} wishes you the very best this holiday season.
