Overview

From content creation to digital advertising to customer management, marketing technologies (MarTech) are integrated into many facets of any business. But are B2B marketers approaching the use of these tools strategically in the year ahead?

Vidyard and Ascend2 compiled this report to benchmark the performance of marketing strategies, tactics and the technology that drives them.

Inside the report:

• Discover where B2B marketers stand with MarTech strategy
• Compare the most important features for a MarTech stack to have
• Learn the greatest challenges of MarTech stack optimization